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Last updated: September 2026
Lost in Beauty respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use and protect information you provide to us through this website, including when you register your interest in our hosted South Africa trip.
For the purposes of UK data protection law, Lost in Beauty is responsible for the personal information collected through this website.
Information we collect
When you register your interest in a Lost in Beauty hosted trip, we may collect your first and last name, email address, Instagram handle (if provided), country of residence and the number of people you may be interested in travelling with.
We may also collect information you choose to provide when you contact us directly.
How we use your information
We use the information you provide to manage your interest in our hosted trips, send you relevant information about the trip you have registered an interest in, respond to your enquiries and communicate important updates such as itinerary, dates, pricing and booking details.
We will not add you to a general marketing mailing list simply because you register your interest in a trip.
Our legal basis for using your information
When you register your interest in a hosted trip or contact us about one, we use your personal information where it is necessary to respond to your request and take steps at your request before potentially entering into a contract with you.
We may also use your information where necessary for our legitimate interests in administering enquiries and operating our website and hosted trips, provided those interests do not override your rights and interests.
Who we share your information with
We may use trusted service providers to help us operate our website, manage enquiries and communicate with you. These providers may process personal information on our behalf and are only permitted to use it for the services they provide to us.
If you later choose to book a hosted trip, additional information may need to be shared with the companies involved in arranging or providing your trip. Where applicable, we will explain this as part of the booking process.
We do not sell your personal information.
How long we keep your information
We keep your personal information only for as long as reasonably necessary for the purposes for which it was collected. Information provided when registering interest in a hosted trip will normally be retained while that trip is being planned and offered, and for a reasonable period afterwards to deal with any related enquiries.
When we no longer need your information, we will delete it or securely anonymise it, unless we are required to retain it for legal, regulatory or accounting purposes.
International transfers
Some of the service providers we use may process or store personal information outside the United Kingdom. Where personal information is transferred internationally, we take appropriate steps to ensure that it receives an adequate level of protection in accordance with applicable UK data protection law.
Your rights
Under UK data protection law, you may have the right to access the personal information we hold about you, ask us to correct inaccurate information, request deletion of your information, restrict or object to certain uses of your information, and request a copy of your information in a portable format.
You also have the right to complain to the UK Information Commissioner’s Office (ICO) if you have concerns about how your personal information has been handled.
Contact us
If you have any questions about this Privacy Policy or would like to exercise any of your data protection rights, you can contact us at:
Lost in Beauty
Email: jade.lostinbeauty@gmail.com
Cookies and website data
Our website may use cookies and similar technologies that are necessary for the website to function correctly. We may also use analytics or other optional technologies to understand how visitors use our website. Where required by law, we will ask for your consent before using non-essential cookies.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services or legal obligations. The latest version will always be published on this page, with the date it was last updated shown at the top.
